Not vaping, is the winning move!

Creation of a comprehensive 360 advertising campaign deployed throughout Quebec, aimed at denormalizing vaping among young athletes aged 13 to 17. The goal was to demonstrate the negative effects that vaping products could have on their sports abilities.

Account Director

Patrick Béland

Strategic Advisor

Adrianne Langlois

Creative Director

Virginie M Savoie

Art Director

Émilie Deshaies

Media Operations Director

Philippe Tremblay

Media Management and Optimization

Mélina Richard

Production House



Charles Sama